Choose around responsibility
Wix combines the builder, hosting and much of the maintenance in one service. WordPress separates the content-management system from the host and usually gives a developer more control. A business owner building a simple site alone may value Wix convenience. A business commissioning a tailored site may value WordPress portability and flexibility.
Editing and day-to-day use
Both platforms allow non-technical editing. The important test is the actual editing setup you will receive, not a feature list. Ask to see how you would change a service, price, photograph or opening time and who will help if an update goes wrong.
Ownership and moving later
A WordPress website can normally be copied to another suitable host. Wix content lives within the Wix service and a move to another platform can require rebuilding pages. Keep the domain registered in the business name whichever platform you choose.
Design, functions and growth
Either platform can cover standard pages, forms and basic search work. WordPress offers a broad choice of hosts, themes, plugins and custom development. Wix keeps more of the system integrated. List likely future needs such as bookings, memberships, ecommerce or multiple languages before choosing.
SEO is not decided by the logo on the dashboard
Search performance depends on useful content, crawlable structure, page titles, internal links, speed and ongoing competition. Both systems provide SEO controls. The quality of the planning and implementation is usually more important than the platform name. See how SEO work differs from simply installing a plugin.
Why this service uses WordPress
The standard €995 + IVA package uses WordPress so clients can edit their site and move it if they choose. That is a service decision, not a claim that Wix is unsuitable for every business.