How to prepare words and photographs for a business website

Write down the services or products that matter commercially. For each one, note who normally buys it, the problem it solves, where it is available and what the customer needs to do next.

Include practical information that is easy to overlook: opening arrangements, service areas, lead times that can honestly be stated, payment or quotation processes and any work the business does not provide.

Existing customer questions are particularly useful. They often reveal missing pages and explanations more accurately than a generic website template.

Gather the material that helps a new customer believe what the website says. This may include genuine project photographs, recognised qualifications, supplier relationships, memberships, published reviews and clear information about the people behind the business.

Only use evidence that can be checked. A website does not become more persuasive by exaggerating experience or attaching broad claims to an unrelated image.

Useful photographs show the work, premises, products or people a customer is considering. Clear phone photographs can be more valuable than polished stock images when they depict the real business.

Send original files where possible rather than screenshots taken from social media. Keep wide photographs for banners as well as upright and square images for smaller cards. Avoid placing important faces or details at the extreme edge because responsive layouts may crop them.

Confirm that the business owns the photographs or has permission to publish them. Images copied from another website or Google Images should not be treated as free to use.

There is no need to arrange text boxes, choose fonts or decide exactly where every photograph will sit. That often makes the material harder to use on phones and larger screens.

Group the information by service or subject and label the photographs in an understandable way. We can then plan the pages, identify genuine gaps and make the language consistent.

A practical first bundle contains the logo, preferred contact details, a service list, areas covered and the best available photographs. Add any existing website, brochure or quotation that explains the business accurately.

The website planning checklist covers the remaining decisions. You can also call Jon on +34 633 17 48 41 and explain what material already exists.